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eBusiness tutorial, Part 1 | ||||
 | An eBusiness project?Do you have an e-Business project? Do you sell or plan to sell your products, your services via Internet? Do you intend to manage your distribution channels on-line? Do you foresee new services that you would like to deliver to your clients? Are you interested in sharing resources with your subsidiaries, partners or networks? Do you want to reinforce your Internet presence? Are you simply willing to set up your first Web site? Then, our eBusiness tutorial may be of interest to you. This short tutorial is developed in 21 easy steps; we hope that it helps structuring the business analysis of your eBusiness project and building a custom check list. This tutorial may help as well developing an IT strategy or analysing what affects an existing eBusiness.. The human dimension to successful eBusinessWhatever the size of your organisation, the success of an eBusiness project relies upon each man and woman working for the organization. Do not neglect the human dimension! Most of the time, a good training may improve the marketing results. To work in a global environment, more languages may be useful. Give your team the necessary training and relevant information. Qualitative evaluation procedures helps auditing the results and may greatly improve the benefits of your project. Don't forget it! Set up a qualitative procedure. A positive involvement of the employees increases the organisation's awareness. Set up in-house follow up strategies
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Step 1. Project and challengeWould you afford an office or a shop, anywhere, only to put a poster on the wall with your name and address? Certainly not! Then, consider your Internet project as all other projects, seriously. Carefully define your eBusiness project, detail each goal and try identifying your challenge. Step 2. Stages and objectivesA professional eBusiness Web site addresses clearly identified objectives. Clarify the main stages of your project and assign realistic objectives to each stage. Identify and itemize the components of each objective assigned to the eBusiness project. More eBusiness information
Step 3. Which visitors?A professional Web site reaches clearly defined and targeted visitors. Whoever the visitors, clients, partners, providers, individuals or businesses, the target must be clearly defined. Define and target each category of customers or users, that can reasonable be considered as the future Web site visitors. Then, collect the necessary information about the needs and expectations of each category of visitors. Step 4. Adequate contentWhoever the visitors, a professional Web site requires a useful, attractive and adequate content. Should the Web site sell products, offer services, spread information or manage exhibitions, the quality and relevance of the information given, whatever the information, will decide ultimately make the difference. Caarefully choose content and services addressing the needs and expectations of each category of the future visitors that you already identified. Step 5. Your needsNow that you are getting a better idea about the project goals and targets, we may try understanding your organisation's needs or your own needs if you are a consultant or a very small business. Yourself, your organisation, as well as the employees have specific needs. These needs must be considered as constraints for the project. Question the practical issues, consider the work to do, what will be the day to day processes, once the project becomes a reality; try to figure and detail all the needs.
Step 6. The businessDo you manage a very small business? Or a large organisation? Does your business use specific processes? Does your organisation use sliding time? Whatever the situation, you organisation requires that the technical solutions be fully adapted to your real world business and day to day operations. Identify any specific requirement related to your core business and make a list of it. Step 7. The employeesIf the eBusiness project involves an organisation, a team, be very careful to the employee's comments. Take into account what your employees say. No one knows an organisation better than the employees! Be aware of the necessity to inform the employees. Involve the employees in each step of the project. Ask for opinions and take into account the employee's reactions. This may help to foresee possible problems. New constraints that should be considered may also result from this step. Need help with your project?
Step 8. Which expertise?Do you already have a Web site and a technical staff trained to your business? If yes, what other expertise do you need for success? Identify as precisely as possible the existing expertise and knowledge, as well as the missing expertise(s). Step 9. The business goalsDo you target a complex project? Sharing information between various applications and media, implementing a global channel? Especially in such situation, you must consider first your leading business goals. Focus on your main business goals; don't forget the business goals while trying to figure complex solutions; stay on the objectives assigned to the project; this way you may set up coherent requirements.
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