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A methodology for a successful eBusiness strategy | ||||
 | Irene's Column on e-BusinessSo, what is the share between Internet and business in eBusiness? Does the first provide new means or does it bring another way for doing business? If yes, what should be the right angle? Would the solution be strictly technical? Does technology now replace business strategy? What should be our Web strategy for e-Business? Is it only a trend or does it fully modify our customer relation and the organization's relation to the market? If it does, how can we take advantage of the situation and what are the key factors that primarily affect the small business? Which eBusiness methodology? More eBusiness information
We see eBusiness as a path to questioning and discovering the enterprise's intangibles. We also see it as a path to a better knowledge management. Our strategy in e-Business relies on communication and network logics. Whatever the organization's size, it requires a true involvement of the organization's team, adequate resources and a clear definition of the targets. An in depth analysis of the business, team expertise is needed. We must clearly identify the challenge. We must define the communication and advertising axis. These preliminary steps are necessary for the development of an efficient e-business solution. The Internet logic is user driven and media driven. We must keep in mind that each way, without the other one, may only lead to failure. The appropriate technology may only be decided once the needs are precisely defined and the technical specifications are issued. The technology alone may even be harmful: excess of cookies, a cookies strategy without confidentiality, a weak security, neglecting the user, useless and endless animations, frames or forced full screen only sign the lack of knowledge about Web rules.
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Creating value for the customer is a key for success. Here we need to talk looking at the public, not at the organization. Whatever the website objectives, we need to understand the customer and visitor expectations and to offer adequate contents. We offer a methodology for e-business and services: Starting an eBusiness project? for a good start, a business analysis is needed. The recommendations that follows the analysis will enable a clear view of the possible strategies of e-business, and will result in recommendations. Depending on the needs, the solution for eBusiness may be our eBusiness solution or third party solutions. Is your eBusiness investment already made? We offer a full audit that provides an inventory of the achievements, linking the objectives to the results and giving a perspective of the targets. Deliverables include our recommendations and an action plan. The full Web audit includes a Quality & Value audit, a Visibility audit, a Competitive audit. Now, shall you like to follow a step by step tutorial for your project, take our e-business tutorial.
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