SEO, well for Search engine optimization.
But the optimization process address the needs of, both, the web site visitors and the search engines who deal with the surfers. So, the real target is the visitors anyhow. Then the available tools represent a wide area. We can say that it starts with the HTML editor and includes researching the words, the competitive analysis, content improvement and the site submission as well as tracking and analysing the visits.
Web site optimization and search engine optimization involve complex processes. We present below a review of some great SEO tools, which stands on the top for the optimization tasks.
- Services and tools for design and
content
HTMl markup, semantic approach, sitemaps, tests
- eBusiness Marketing oriented services and tools
- Submission tools
- Results follow up tools and services
Services and tools for design and content
HTML markup, professional editors
First of all a good understanding of clean HTML coding and CSS is the first tool you need for creating optimized websites.
We consider that some html editors are more optimization friendly than others. An html editor may help creating valid markup. Some editors support better than the majority a structured approach of the content creation. Such support begins with a clear separation between the project, the content, the languages used if any, the markup and the design.
HTML-KIT offers a free version. It is a remarkable professional HTML editor for coding in
source mode, that may be freely used. HTML-KIT was formerly developed for the Windows
environment. A Linux version is now available for Linux HTML developement. HTML-KIT offers support
for multiple development and script languages. HTML-KIT interface integrates the TIDY validator, as
well as on-line validators or Ms Word spell checking. You get you full control over the HTM. You
can add many useful tools and plugins. Some cool extra features available for registered users.
www.chami.com
Kompozer Nvu is an interesting open source HTML editor that
supports coding in wysiwyg mode. NVU comes from the North. The Kompozer version has remove
bugs and significantly improved the functions. Kompozer is available under Windows Mac
Linspire/Freespire Linux; its user interface enables the integration of TIDY as well as spell
checkers for multiple languages and mozilla extensions. It also supports call to other tools. The
CSS support is good. A javascript console is available. The various available modes are: source,
wisiwig, tag on, page preview. Project management and publication are also available, as well as
template management.
http://www.nvu.com/
Though its publisher no longer exists, we cannot miss the opportunity to cite HotMetal, which last version was created in 1998 with great functions that are not yet replaced. In particular, the functions associated to the "tag on" mode and the tag learning mode. The CSS support is still good today. Hotmetal integrated many extensions and support for the Miva language.
Obviously, we must cite Adobe Dreamweaver which is an excellent tool with great validation functions.
Semantic approach
i-Meta Manager is an assistant helps to improve the use and the structure of the words and expressions in each page and in the meta data and for creating the meta data. The full version also manage the meta data. A free version of i-Meta Manager is available at our Web site. If you like it, you can install it at your own Web site for your visitors. Obviously, this approach must be associated with a research on words. (see Marketing section)
Sitemap generation
Smart-it-consulting offers a free online Google SiteMap XML Validator and Submitter, as
well as a faq and other resources relating to the Google sitemap generation and submission. To use
the validator, simply enter the URL of your Google Sitemap. You will be able to download as well a
PHP script.
smart-it-consulting.com.
Various web sites offer the creation of a sitemap on-line. See our page free tools
For our own we are developing a tool for creating and managing the sitemaps. This tool is presently a beta development version.
Tests
BrowserCam enables the validation of the Web pages design in multiple display environments. To secure the page display and the design conformity in multiples user environments, BrowserCam is a good help.
Various validators help point out the errors in the html tags and stylesheets, the broken links, the accessibility issues and more. The validation is an important step of the web site optimisation. It may preferably be redone at the end of the optimisation. But nothing can replace the user tests.
Opera. Yes, Opera is a browser. But Opera has multiple functions that represent a great help for design and content testing and improvement.
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eBusiness Marketing oriented services and tools
Words analysis
Working on words is an important and particularly hard task. For a human eye, a web page is the result of a particular semantics,made of words and graphical objects. But for a robot there is only the text and its structure. Working on words involves various considerations. Your visitor must understand you and must find you. Saying thing is a way that others may understand is tricky. Being found relies to a large extent on search engines and directories. We must try to understand the words and expressions used by the Internet users. We must then go on with a semantic approach for the human visitors and as well for robots. Avoiding meaning impoverishment in such a context is a challenge!
Wordtracker, the keyword popularity tool or more precisely the keyword searches popularity tool, makes it easy to find the words which the Internet users search for, and to decide which expressions to use. The WordTracker databases may help in some cases to find a good word niche. It's possible to freely try the Wordtracker services.
seobook.com offers an amaizing set of SEO tools. Various tools for word marketing and in particuler the keyword suggestion tool that offers cross references: Yahoo! (Overture), related search, Google, Wordtracker, Keyword Discovery, regional results and cost per click.
Competitive environment analysis
First of all, three interesting search engines that build their results on clusters. These tools are particularly interesting to evaluate the environment, competitive or not: we think that Vivisimo, Kartoo and Quintura are the most interesting. You can try them from our page search engine
seobook.com also offers interesting tools to analyze the competitive environment. In particular, the section "competitive research tools" that you may see in action at our demo googlepage http://www.iskiv.net-a.googlepages.com/
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Submission and optimization tools
We launched a guidance portal of free tools for developers and webmasters, with sections dedicated to Optimisation, Submission and follow up
Optimization and search engine submission are close friends. Hard to get top positions without optimisation. There are many tools around. We dedicate a review to Axandra's set of tools, iBusiness Promoter. These tools address many issues relating to optimization and search engine submission: keywords, optimization, links, submission, ranking, many optimization tools, and advertising tools.
We have a catalogue of unexpensive specialized products. This specialized catalogue is managed by Share-it. We particularly recommend Website submitter and Article submitter, two good assistants for manual submissions. These assistants manage the database and the connections. The database may be enriched. these tools help proceed the manual submissions quicker and in a more systematic way.
Results follow up service
Let's present an excellent tool HitTail which enable a very precise analysis of the search expressions in search engines that led to a visit of the Web site. With tools for improving the results and many clever and easy functions.
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