Internet advertising networks that bring paid targeted traffic is the main market for search engines. Multiple networks offer pay per click, keywords bids or a better placement against payment. Various individual web sites offer good opportunities for specific paid targeted traffic. Many directories offer their links or a better placement against payment.
The two major actors in the Internet advertising world are Google and Yahoo.
We give a short presentation of these two main networks and a lists of other well known networks present in this competition.
Major actors
Google offers its search portals in many languages and also the Adwords program. Adwords is a targeted ads system. Google ads show up instantly. You decide where your ads appear, choosing specific countries or cities and we can define your own target area for you. On-line reporting tells you what's working and changes are free. Your ads are presented for specific keywords or expressions, on Google search portals and its partners network: America On-line, Netscape, Earthlink, AT&T Worldnet, AskJeeves, Compuserve, Shopping.com, About, Lycos, the New York Times group, InfoSpace, The Weather Channel, Reed business, howStuffworks, iVillage, iBusiness.com, FoodNetwork.com, HGTV, as well as individual Web sites and Internet products. The minimum daily budget is 0.05 Euros without a maximum limit and the cost control system makes it possible to stay within the defined budget. The cost per click starts at 0.05 Euros with a maximum of 50.00 Euros.
Yahoo network includes Yahoo Search, Altavista, Entireweb and many other partners, such as MSN, Lycos Fast, AlltheWeb, Tiscali, Indexa, Voila, Wanadoo, RTL, Copernic and many others. This network examine the URL within 48 hours and placement is made within 8 days. The Yahoo Search Marketing program has two approaches: Sponsored search, a prominent placement in the search result and Search submit, product submit and directory submit , a placement based on the relevancy of your site content to search terms. For Sponsored search, a small deposit is required to open a Sponsored Search Account. and the click-through charges are deducted from this amount. There is a minimum budget of £20 per month, based on the keywords you select and how much you bid for each one [minimum 0.10 £]; so the price depends on the crowd for a given keyword. With Product submit, the price, a flat fee per click - 0.15 to 0.30 USD - varies following Web site business; here the price per click only relates to the business category.
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Other well known networks
The Miva Espotting network is a European network, which manages monthly 1.4 billion searches throughout Europe and has now been integrated into the Miva network (Today FindWhat plus Espotting). The Web sites advertising appear on the full network which has hundreds of partner's sites. Placement is made within 48 hours with the Services offer. The cost per click begins at 0.10 Euros.
Mamma network, Copernic media. Mamma meta search tools offer a search technology that integrate into search engines and websites pay-per-click search results.
Microsoft AdCenter.
Bidvertiser pay par click.
Exactseek keyword bids
Commission Junction network of affiliates
Casale media network of websites
Burst media publisher networks specialty-content websites
And hundreds more networks that belong to media companies, search engines and integrators.
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