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Web site optimisation UK, search engine optimisation | ||||||
 | We offer turnkey web site optimisation services. We specialise in competitive audit, regional and local optimisation, in particular UK organic search engine optimisation, multilingual and Worldwide optimisation. Our web site optimisation service is a full web site optimisation program. We analyse the competitive environment. We perform a technical assessment of the web site. Whatever the geographical target, we consider:  The web site optimisation as a whole The page optimisation The Search engine optimisation. 1. What We DoOur optimisation services go along with advanced e-Marketing method. We address the needs of UK organisations, small businesses, corporate websites, information services, directories and portals, art and crafts, performing arts, charities and trusts. 1) Web site optimisation: We target the web site as a whole. We analyse the web site in relation with the business, the competitive environment, and the regional or local targets. Our optimisation plan improves the position and visibility in the search engines results. As needed, this stage involves a Value Audit of the Web property and a Competitive Audit.
2) Improving the visitor experience using page optimisation: Many technical steps are requited to improve the navigation, the page speed and performance, the image load and sometimes the technology. In particular:
Our professional image optimisation services target the quality, the size and weight of the images. Image optimisation is required when the page loads slowly, due to an excessive weight of the images. Other html objects must be optimised as well. 3) Search engine optimisation [SEO]: Why search engine optimisation? To have the website appear in the top search results. Each page of a website must be search engine friendly. The search engine spider doen't "see" the page. So, there are quite many steps to achieve to obtain that a search engine can retrieve a single page among millions of other pages, and present it in good position within the search results. We provide a full search engine optimisation service. This means that we provide organic search engine optimisation - to have the page appear in the normal search results and preferably in the top results -. Our optimisation services involves a visibility pack. We may set our optimisation plan with to include other advertising methods, such as pay per click advertising, paid submissions or bids on keywords. Quality policy 100% customer service. We place the quality at the heart of our business. We focus on our customer's results. Confidentiality is a concern for us. These are the basis of our policy. Before ordering, please be so kind to read our quality Policy and to ensure the website business and content are compatible with our policy. terms and conditions. 2. Regional and Local TargetsThe networks, the relationship to build may vary following the market target and the nature of the web site. The size of the geographical area targeted may influence the decision for some of the advertising methods to focus on. The search engines and directories to target may vary as well. As an example, a company targeting the London's market may not need the same directories, search engines and link strategy than a company located in the Wales. In the same way, a business willing to export to South Africa will need to be present in various local portals. We maintain a search engines watch, for search engines, directories and portals. iWe consider regional and local targets, and specialised areas. We may address specific regional and local needs, redesign a web site, develop the web site content in a new language. You may want to see our French SEO or our Worldwide optimization pages. 3. Multilingual OptimisationThe localisation may be an important factor for optimisation. The communication strategy of a website rely to a large extent on words. The quality of a translation or better, the quality of the localisation may impact the results. The optimisation strategy must take into account such issues. Localisation isn't only a question of language, it's mainly about how we use to name things and the meaning that a word carries for us. We can't find a better example, if not the most common, than two equally interesting Web documents. The first one comes from the Leeds University and the second from the French CNRS. Their use and understanding of the word "vernacular" in English and "vernaculaire" in French, demonstrate an amaising shift in the meaning from one language to the other one. [example] So, multilingual optimisation may be quite difficult in some areas. The worldwide Web tends to use a kind of medium American dialect. This is true even for the UK or for the French, Italian and Spanish speaking countries.
The Cambridge dictionary online defines "vernacular" as [the form of a language that a regional or other group of speakers use naturally, especially in informal situations]. The French CNRTL dictionary online defines "vernaculaire" as [Propre à un pays, à ses habitants. Synon. autochtone, domestique, indigène. Coutumes vernaculaires.] In other word here we mean "common", "popular", "regional", in France we perceive a shift to "local", "ethnical", not only in the definition but also in the documents. | |||||
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How to Begin?Medium to large web siteFor a medium to large Web site, we recommend to undertake first a Web site Value Audit and a Competitive Audit; then, we may go on with web site and Web pages optimisation and with search engine optimisation. For an accurate quotation and a proposal, please ask a quote and precisely describe your needs. For a quick online quotation, you need to use distinctly our Web audit Price Wizard and our Optimisation Price Wizard.
Small web siteFor a smaller web site please drop us your URL and your needs, so we can tell you if there is any pre-requisite and make a quotation. Our price structure is built partly on the web site size and partly on the cost per page to optimise. If image optimisation is needed, there is a cost per image. If you are on a tight budget, note that it isn't always necessary to optimise all the web site pages at first. For a small website, it may be possible to select the most important 5 or 10 pages to optimise and start with that. Anyway, the first optimisation package must cover the web site optimisation and the page optimisation. DeliveryPlease schedule 2 to 3 weeks for a small web site. The duration varies following the size of the web site, the tasks involved, the number of pages to optimise, the eventual need for redesign, etc. As soon as we get your order, we open your secure client area. So will be able to privately share data and documents for the management of your project. Once we get all what we need to begin the project, we set a precise deadline.
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