Web site Optimization or SEO involves the content, its value, meaning and context. It involves as well the web site design and the html development of the Web pages.
The web site optimization process targets the needs of both, the web site visitors and the search engines and Internet users.
The Internet user is the first goal of the so called SEO, search engine optimization. Why? An Internet user will find a website if, and only if, the search engines and directories retrieve its pages in an appropriate context. This is mainly about words, which words and how they are used.
Need an advice? please, ask us
What to optimise and when?
For the visitor of a website, a valuable content, an easy navigation, the display speed, the permanence of the design in various display environments, the html structure, are as many factors to consider for optimisation. So, the validation becomes one of the steps of the optimisation process.
The optimisation is a significant step, that comes before the promotion and marketing stages. Obviously, we must optimise the architecture, the logical tree and the navigation during the design stage. We need as well to optimise the scripts and the stylesheets during the content set up.
What to optimise? To make the Internet users find "you", we shall at first consider the website and content strategy as a whole. What are the words used by the Internet user while searching the Internet? Which words and expressions shall we use? Moreover, we need to make it easy for the search engines to retrieve this precise content of a single page among millions of other pages. We need to optimise each page, individualy and its meta data, each image, each script, each stylesheet.
__________.____Top
i.S.k.i.v. Ltd optimization services
Professional optimization services
We offer professional optimization services, including worldwide optimisation services, web site optimisation for the UK, and for the French speaking countries. We target the necessary issues to deliver results to new and existing websites. We take into account the SEO angle, the visitor angle and the market angle.
Web audit services
We offer Web audit services, intended for existing websites. This is a good opportunity to get a clear idea of the achievements and to detect the areas for improvement.
__________.____Top
Some services and tools
Optimising a website is a complex process. Here are some services and tools, that may help to accomplish the optimisation tasks.
- Wordtracker makes it easy to find the words which the Internet users search for, and to decide which expressions to use. The WordTracker databases makes it possible to track the words and expressions used by the Internet users, their exact search phrase and the frequency. It's possible to freely try the service.
- i-Meta Manager is about web site wording and writing, about meta data and SEO. i-Meta Manager helps improving the use of the words and expressions in each page and in the meta data. It helps to make search engine friendly pages. A free version of i-Meta Manager is available at our website that you can use from your web site as well.
- BrowserCam assists you for the validation of the Web pages in multiple display environments. To control the display of the page and the conformity to the page design in multiple user environments, BrowserCam brings a smart help.
- Various free Validators that may help to point out errors in the html markup or in the stylesheets, the broken links, the accessibility issues and more. Validation is a main step of optimization. It's preferable to repeat this step at the end of the optimization stage.
__________.____Top
To search our web sites use the box below
To search an exact phrase, put it into double quotes.
Need to search the Web? Use the Google box below
Or see our search page.
__________.____Top