ISKIV Information Strategies Key Intangible Value Limited    Optimisation and design Design

Website optimization services, search engine optimization

Web

We offer Worldwide Website optimization services. We specialise in competitive audit, multilingual optimization, worldwide and regional optimization.

Our website optimization services is a full website optimization program. We analyse the competitive environment. We perform a technical audit of the website. We consider distinctly:

Optimization for worldwide visibility


The website optimization as a whole

The page optimization

The Search engine optimization.






1. What We Do

Our optimization services focus on advanced eMarketing methods and technics. We address the needs of many organizations, corporate website, small business, information service or directory portal, art, entertainment, performing arts, non profit organization.

1) Website optimization: We target the website as a whole. We analyse the website in relation with its competitive environment, worldwide and regional targets. Our optimization plan improves the position and visibility in the search engines results. As needed, this stage involves a website Value Audit and a Competitive Audit.

  1. We consider the competitive environment at large. We integrate the competitors environment properly said. We also take into account the various websites that appear in the search engine results for the website area.
  2. We identify the verbal environment of the competitive area in the search engines. We compare the verbal environment with the website content, words and expressions.
  3. We identify the search words used by the Internet users.

2) Improving the visitor experience with page optimization. We focus on improving the navigation, the page speed and performance, the image load and as needed the technology. Some examples are:

Website usability evaluation
Website accessibility analysis
Web page performance and speed optimization.
Professional image Optimsation
As needed, we may redesign the website.

Our professional image optimization service targets the quality, the size and the weight of the images. With image optimization, the page loads quickly, due to an lighter weight of the images. Other objects must be optimized as well.

3) Search engine optimization [SEO]: Why search engine optimization? The simple answer is: To have the website appear in the top search results. Each page of a web site must be search engine friendly. Isn't this obvious? The search engine spider doesn't "see" the page. The search engine must to retrieve the page and present that single page, among millions of other pages, in the search results. Thus, there are many steps to take to enable a top position in the search engine results.

We provide a full search engine optimization service. This includes organic search engine optimization - to have the page appear in the normal search results and to improve its position -. As needed, we associate other advertising methods, such as pay per click advertising, paid submissions and bidding on keywords. Then, our optimization services may involve a visibility pack.

Quality policy 100% customer service. We place the quality at the heart of our business. We focus on our customer's results. Confidentiality is a concern for us. These are the basis of our policy. Before ordering, please be so kind to read our quality Policy and to ensure the website business and content are compatible with our policy.
terms and conditions.

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2. Worldwide and Regional Targets

The networks, the relationship to build may vary following the market target and the nature of the website. The search engines and directories to target may vary as well. As an example, a company targeting the Japanese market may not need the same directories, search engines and link strategy than a company targetting the European market. In the same way, a business willing to export to Mediterranean countries will need to be present in various local portals.

We maintain regional search engines, directories and portal list, for various geographical areas and specialized areas.

We may address specific regional needs. We may optimise pages or redesign a web site written in another language. You may want to see our French SEO page or web site optimisation UK.

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3. Multilingual optimization

The localisation may be a significant factor for optimization. The communication strategy for a web site rely on words. The quality of a translation or better, the quality of the localization may impact the results. The optimization strategy must take into account such issues. Localization isn't only a question of language, it's mainly about how we use to name things and the meaning that a word carries for us.

So, multilingual optimization may be difficult in some areas. When localizing a web site, we must consider that: The worldwide Web tends to use a kind of medium American dialect. This is true as well for the UK or for the French, Italian and Spanish speaking countries.

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How to Begin?

Medium to large website

For a large Web site, it's usually better to begin by a Website Value Audit and Competitive Audit; then, we go on with web site and Web pages optimization and with search engine optimization. For an accurate quotation and a proposal, please ask a quote and describe your needs.

For a quick online quotation, you need to use distinctly our Web audit Price Wizard and our optimization Price Wizard.

Web Audit .
optimization

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Small website

For a smaller web site please drop us your URL and your needs, so we can tell you if there is any pre-requisite and make a quotation.

Our price structure is built partly on the website size and partly on the cost per page to optimise. If image optimization is needed, there is a cost per image.

If your budget is limited, note that it isn't always necessary to optimise all the website pages in one single step. For a small website, it may be possible to select the most important 5 or 10 pages and to optimise only those pages at first. Anyhow, the first optimization package must cover website optimization and page optimization

Delivery

Please schedule 2 to 3 weeks for a small web site. The duration varies following the size of the website, the tasks involved, the number of pages to optimise, the eventual need for redesign, etc. As soon as we process your order, we open your secure client area. So we can share data and documents for the management of your project. Once we get all the necessary to begin the work, we give you a precise deadline.

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For a Web search, use our Search page.


 
   
         
   

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Website optimization services, search engine optimization