The most exciting part
Content is an essential part of the Web. We see it as the body of the web, the tasty part, the exciting part, the part you can enjoy, appreciate, learn from and more. Content is what makes people run to browse the Internet.
We admire the know-how and experience of our clients and translate them into singular custom content. By inventing and managing content we find original ways to sell.
Content Creation Services
To create value we start from your assets, considering your goals and the website target. We see content creation as a first step before the web design stage. Data architecture comes next, providing the foundations to communicate with the visitor. From single page brochure to large application, we rely on needs and assets analysis for substance, on information and data architecture for usability. Pricing
The discussions about content often reduce content to a marketing tool. A today common expression is 'Content Marketing'. There is nothing wrong with using content to attract visitors. But this expression reduces the meaning of content.
When talking about content creation, we take it as whole, in its diversity.
Reducing the angle to marketing and SEO, such discussions quickly turn to techniques to address search engines evolution, or demand generation. With this in mind only, we quickly forget the main targets of a web site: visitors, customers, users.
For us, content comes before the web design cycle. Visitors come for content, not for development.
If you own a retail store to sells shoes online, the store's content is everything about shoes, the way they are made, the differences between materials and benefits of each ones, the way customers should make their choice, preserve their shoes... Yes, of course, you know all of that. Perhaps, you still have to learn how to show the value of your business to your customers with custom content...
We carefully scrutinise your assets and show you how to create value from them. Thinking your website's content to showcase your know-how and build a smart content strategy.
As an example, when selling shoes online, the quality and detail of information given to the visitor relies on information architecture. The details about the materials, sole, seam, etc. and data offered make the difference between display the product and buy it. This is true for any product or service offered.