BtoB marketing strategy
Also referred to as BtoB or B2B, business to business targets transactions between businesses. Considering an online business as a whole, selling to businesses is different from selling to consumers. As such, it requires different channels and distinct strategies.
To offer relevant tools and services, we permanently research and update the suitable information. For an online business, both BtoB and BtoC rely on information, in different ways however.
Our focus: we assist you to identify potential clients, get in touch with them to let them know of your offer. We create for you a custom and accurate toolbox (second window) for your campaign and assist to set up your information and polish your offer. We may work as a consultant or we can fulfill the service for you. Pricing
Instead, business to business demands an individual approach. Technical products, services or expertise increase the importance of the communication and information released to your potential clients, in particular through your website. Such information relies on your intangible assets. Your copy shall describe as precisely as possible your business, products, services, expertise... If you sell multiple products, training or services... Your information must clearly distinguish them.
Various channels may be effective for your business to business marketing strategy. The delicate issue is to make the right choice and use the proper methods, cost-effective, time-saving and appropriately targeted. Among the channels:
- Websites network
- Networking events
- Industry events
- Social media
- Contextual advertising
- and more...
Business to consumer online benefits from the shortest possible shopping experience. To achieve this result, the website shall offer a satisfactory search, proper categories and naming, descriptive information and simple navigation to the customer.